Our Projects

Our Projects

We assume personal and corporate social responsibility with an aim to improving the lives and health of children, youngsters and their families in the long term.


We therefore get involved locally and increasingly internationally in projects such as the “Kinderhaus Blauer Elefant” (Blue Elephant Children’s Home), the “Kinderschutz-Zentrum Kiel” (child protection center in Kiel) and the Kayunga Project, or in sponsoring popular sports in our region.


Kinderhaus Blauer Elefant

For more than two years, we have been supporting the German Child Protection Agency in Kiel and its help facilities—the “Kinderhaus Blauer Elefant” children’s home and the “Kinderschutz-Zentrum Kiel” child protection center. Both facilities help socially disadvantaged children, youngsters and their families. In 2013, the German Child Protection Agency in Kiel brought all of its help facilities together under one roof. The “Kinderhaus Blauer Elefant” children’s home and the “Kinderschutz-Zentrum Kiel” child protection center are now in the same building at Sophienblatt 85 and house all help facilities for children and their families.

Donations Account

If you, too, would like to help the German Child Protection Agency in Kiel, please make a donation to:

Deutscher Kinderschutzbund Ortsverband
Kiel e.V.
Kieler Volksbank
Acc. No. 90 234 200
Sort Code 210 900 07

Kayunga – Projects for Uganda

The company HS-Optikmaschinen and several international organizations such as the WHO, Lions, or UHECA are involved in various projects in Uganda, East Africa. These projects help the Ugandan government to provide eyewear to poor-sighted citizens and train local opticians in modern surgical techniques. 

Sunglasses for Kids

We happily support the Kayunga Project by donating eyewear, for example many colorful pairs of Acumed sunglasses for kids. 

Popular Sports

Besides improving quality of life, sport also plays a key social role—especially when it comes to children and youngsters—for example by helping to integrate the disabled or people with a migration background. Many clubs rely on the support of sponsors to fulfill all tasks—from obtaining sports facilities through to nurturing young players and promoting talent. We are committed to promoting sports—irrespective of league or age group!

Sports Clubs

The Hittfeld Sharks, who 4Care sponsors to travel to away games, are among the top four teams in Germany’s Youth Basketball League and are already a real brand for youth basketball in Hamburg and Germany.

Holstein Kiel

In addition to our passion for glasses and contact lenses, we are also passionate about soccer. Our club “Holstein Kiel” has just been promoted to the second division. Besides sponsoring Holstein Kiel, we are also a member of the club, nicknamed “The Storks,” and can often be found in the stadium cheering on the team.