Thomas Bauer joins the Board of Directors at 4Care
The industry expert and trained optician was the Kiel-based company’s sales director for 10 years before his appointment to the Board. His 25 years of experience in the German food retail and drugstore industry, and his work for various international non-food groups, make him the ideal person for the task of expanding the growing B2B sector.
Under the omni-channel concept, 4Care already makes use of the retail, pharmaceutical, food retail and drugstore marketing channels, and aligns its brands and products specifically toward the customers in those industries. With Thomas Bauer on the Board of Directors, the B2B division of 4Care GmbH is expected to take on even greater importance. This will ensure that the company will always be able to fulfil its brand promise of offering all people everywhere the right eyewear solution.