Kartenforum 2016: Tobias Freutel, Head of E-Commerce at 4Care, on the Campaign to Attract Shoppers.
It was all about attracting customers at Kartenforum 2016 in Frankfurt, Germany, on 16 February. Attending the exhibit at which various service providers from the payment-solutions sector introduced themselves, 500 of the top decision-makers and payment experts from the field, and from the services and financial sectors, discussed the latest market trends, current customer demands and ground-breaking payment technologies. Participating in the discussion this year was Tobias Freutel, head of E-Commerce at 4Care GmbH. In his experience, when customers are paying for contact lenses and glasses at Lensbest, 4Care GmbH’s online shop, they expect security, mobile integration, no fees and speed. The option of quick payment processing provides for a pleasant shopping experience and brings customers back. Payment methods with integrated buyer protection continue to enjoy a high level of acceptance and reduce interruptions during the checkout process.