Unser Omni-Channel-System

Unser Omni-Channel-System

Over the past 15 years, 4Care has continuously developed classic multichannel distribution to serve all sales channels at the same time. This means we can now target multi-optional customers who wish to use all channels simultaneously: specialist stores, retail outlets, the Internet.


By closely linking our over-the-counter, online and mail-order businesses, we are able to reach an extremely heterogeneous target group. But only by systematically linking all distribution and communication channels via an intelligent IT interface are we able to offer consumers individual products and services.


Online and Over
the Counter ...

... with individual Products, Informations and Services

Our Keys to Success


Online and Over the Counter ...

Lensbest.de as a comprehensive Information- and Sales-Platform

Partner of the Stationary Trade

... with individual Products, Informations and Services.


Sales Competence

We make use of all distribution and communication channels and are wherever our customers need us to be: whether it’s the pharmacy, the drugstore or online.

Product Competence

As a certified manufacturer of medical products, we offer a wide assortment of contact lenses, care products, eyeglasses and sunglasses. Our own product brands are produced according to the strictest quality criteria, and constantly developed.

A Wealth of Information

We offer our customers a range of multimedia possibilities to find out more about our product offerings.

Consulting Competence

Personal and professional advice is guaranteed by qualified opticians by phone, by Email or interactively online.

Logistics Competence

We offer flexible and easy logistics. For this we use all national and international service providers and system connections


We are constantly in dialogue with our customers. If not personally, then interactively via our social media platforms, review portals, our online consultations, or simply by e-mail.  


Targeted product and brand communication in print media such as optical trade magazines, fashion magazines and the regional press increase our brand reach and awareness.

Social Media

We are active across all relevant social media platforms. Our posts on Facebook, Google+, YouTube and Pinterest offer an exciting blend of product information, the latest background information, personal advice, fashion news and competitions.

Mobile Devices

We integrate mobile devices such as Smartphones and tablets in our e-commerce strategy.
The switchover to a responsive design in 2014 will give customers greater flexibility when ordering their desired product with us.

Service Hotline

Our trained service team can be contacted 24/7 on our free hotline +49-800-5367-2273 or at service@lensbest.de.

Affordable Prices

Bulk buying and efficient logistics mean our high-quality products are affordable—and transparent—to everyone.