Customer journey on all channels.

Wherever the customers need us: 4CARE makes good vision accessible everywhere.

Recognizable at every touchpoint

4CARE combines the best of two worlds: Individual brands tailored to regional markets, concepts and services – available online at all times or easily accessible in situ. With our comprehensive offering, we aim to appeal to forward-thinking trade partners and quality-conscious end consumers alike. At all points of contact along the customer journey, we offer a familiar, high-quality shopping experience. Be it a selected direct purchase, a spontaneous takeaway gift, an intensive personal consultation, or all three – 4CARE has the optimal solution.

Advantages for the end user

Easy and fast finding of suitable products
Comprehensive range in all quality and price classes
Quality assurance through 4CARE as an experienced manufacturer of certified medical products
Large choice and attractive prices
Professional advice and bespoke services – digitally and in person

Advantages for our trade partners

Powerful portfolio of a global market leader
Development of new market potential and expansion of core business
Marketing on all customer-relevant channels – from wholesale to self-service to specialist retailers
Exclusive sales concepts, individually tailored
Smart integration of innovative technologies and better customer service
Product security

4CARE core competences

Be it for end consumers or trade partners: 4CARE convinces with a perfect interplay for its perfect interplay of advice, digitisation, marketing, logistics and product quality. That’s what makes us the reliable full-service supplier for everything relating to good vision and enables us to react flexibly to individual requirements at all times.

Product competence

Anyone purchasing products to maintain eye health and good vision must be able to rely on the utmost quality. At 4CARE, end consumers and trade partners will always find a comprehensive portfolio of trustworthy own brands, retail brands and licensed products. These are either developed by us at the highest technological level or carefully selected in the market – for relevant market segments, hugely diverse target groups, and all sales channels.

As a certified manufacturer of medical products, we are also able to offer our trade partners development of private-label brands. It goes without saying, here, that we comply with all EU guidelines on labelling, quality assurance and documentation. You can find more information on product safety here:

safety data sheets

certificates

Advisory competence

Always the right solution: 4CARE offers support and aids to decision-making on all channels. Our advisory services include:

Professional advice from 4CARE master opticians – over the phone, via e-mail, or in a live chat
Digital and analogue decision-support
Virtual fitting for easy selection and correct use of contact lenses
Easy-to-understand, inspiring product and how-to videos

Digital solutions

4CARE ensures a consistently positive and secure shopping experience by

Seamlessly interweaving online and offline offers and services
Combining customer knowledge, resources, services and competencies from different departments
Transforming customer knowledge into innovative digital solutions with real customer benefits (free online eye tests, virtual glasses try-on, etc.)
Continuous optimization of system, offer, process and the customer journey.

Since the foundation of 4CARE, we have continually adapted our sales activities to changing market conditions and tapped into new market segments. We secure the future of our cross-channel business model through permanent adaptation of our products to new technologies and the demands of an intelligent network.

Marketing

As an innovator, manufacturer and marketer, we are familiar with the specific requirements our clients have for our services. We use all information and sales channels to continually optimise our offering. This is the case, for example, with the 4CARE sales platforms Lensbest and Brille24 and with the individual sales concepts, with which our customers from wholesalers, specialist retailers and in-store-businesses reach their target groups effortlessly. This includes:

Exclusive brands and ranges, including OMNIO, BOLON Eyewear, Magnivision
Licensed brands and successful international fashion and lifestyle brands like Gucci and Prada, with a specific brand universe and a powerful impact for end consumers and trade customers
Marketing concepts for the POS
Our knowledge platform „All about Vision”, through which we create awareness for good vision and make ophthalmic expertise accessible to all.

Logistics

4CARE delivers simply, quickly and flexibly to end consumers and retail customers alike – throughout Europe and in line with the regional markets.
For our logistics, we work with all available service providers and system connections, both at home and abroad. Our trade customers can choose between three options:

Delivery via the 4CARE central warehouse
Delivery via external shipment processing sites
Direct store delivery including shelf-stocking service by our experienced service provider
eCom Logistik GmbH & Co. KG

At the 4CARE sales offices, around 800 representatives provide our customers expertly and personally. Alongside a professional shop-floor service, we therefore also guarantee short lead times and reliable implementation of POS and end-consumer campaigns. With an EDI connection, we guarantee simple and rapid stock replenishment.

Professional storage

The correct handling of sensitive medical products is an integral part of our responsibility. This concerns both the maintenance of a constant temperature in our warehouse and the precise observance of the minimum shelf life of contact lenses and care products. In this way, we guarantee absolute product safety.

Careful control

All products that leave our warehouse undergo thorough controls. Both individual packages for mail-order sales and wholesale goods on pallets will always pass through several quality checks.