Sales Competence

Sales Competence

We make use of all distribution and communication channels that enable us to reach potential customers. From specialist retailers who provide personal advice to quick self-service discount stores or individual online shopping—each channel provides the information, products and services that best meet the needs of the relevant target group.

We reach both target groups, our end consumers and our trade customers, through various distribution channels thanks to our omni-channel approach. Our brands and solutions are specifically aimed at the relevant customer and distribution channel. We act as a central interface, pooling our competencies and knowledge of our customers’ requirements and translating them into individual product and service solutions.

Specialist Retailers

We provide specialist retailers with professional personal advice and exclusively the strategic product brands Lenscare and Lennox eyewear. The accompanying expert advice is absolutely vital to their business and in our opinion, can only be given by an optician (Lenscare and Lennox eyewear), a pharmacy (Lenscare) or through our online store.

Pharmacies

For more than a decade, our Lenscare brand has been the market leader in pharmacies across Germany, offering a complete assortment of contact lenses, care products and accessories. In order to provide the necessary expert advice in the area of contact lenses and care products, we give pharmacies comprehensive informative material. Our qualified opticians also offer regular training in many parts of Germany for contact lens staff at the pharmacies.

Opticians

The world of ophthalmology is changing. Different consumer habits are calling for new ideas, approaches and concepts. An online solution cannot be the only solution in such a sensitive area as ophthalmology. If lasting satisfaction with the product is to be achieved, it is important that wearers of contact lenses and glasses have regular eye examinations to make sure their glasses and lenses fit properly. Together with opticians, we are therefore taking a new approach and opening up new perspectives with professional advice, a comprehensive product portfolio of Lenscare and Lennox eyewear brands, and our extensive experience in the mail-order business.

As “Lenscare brand partners,” opticians benefit from the adjustment, sale and repurchase of our products in store and online. This ensures that customers are no longer lost. The customers themselves benefit from the best possible service and personal, professional advice from a qualified optician.

Lensbest

Lensbest offers a wide variety of professional consulting services. Two qualified opticians and a trained team of medical product advisors are available to answer any customer inquiries on our free hotline or in our Optical Studio. Informative videos showing how to correctly handle contact lenses and care products, interactive help in finding the right type of lenses or glasses, a lens and glasses glossary as well as a virtual try-on support customers before, during and after a sale.

Self-service Sector

4Care’s self-service sector is ideal for buying replacement contact lenses and care products as well as reasonably priced sunglasses and reading glasses, quickly and easily. 4Care serves the self-service sector with the product brand Acumed, which has been in food retail outlets, drugstores and department stores since 2001. The Acumed range comprises contact lenses, care products, accessories and sunglasses, and is successfully placed in over 15,000 points of sale across Europe.

Selection of our Trade Partners

Contact

Thomas Bauer

Managing Director

Phone: +49 431 8811-88
t.bauer@4care.de

Displays

permanent placement contact lenses and care products

permanent placement contact lenses and care products

promotion displays reading glasses

promotion displays reading glasses

seasonal displays sports sunglasses

seasonal displays sports sunglasses

permanent placement reading glasses

permanent placement reading glasses
 

seasonal displays sunglasses

seasonal displays sunglasses

seasonal displays childrens sunglasses

seasonal displays childrens sunglasses

permanent placement sunglasses

permanent placement sunglasses
 

seasonal displays sunglasses

seasonal displays sunglasses